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I entered the name and e-mail address of the recipient and moved on to the next area. I needed to move backward with the arrow key to find the fields for entering recipient information. I had to tab out of it because I was unable to toggle modes with my screenreader, and when I did, I found myself beyond the next step. There were even accessible combo boxes to select my desired font and links to customize the card's look and feel.įair warning: The edit field for the message does not behave like a typical edit field. Finally, I heard "Please fill in the details below, write your personal message, and click 'Send this e-card.'" I continued to arrow down and found edit fields for my name and e-mail address, as well as a place to type my message. As I started arrowing down, I was not encouraged when my screenreader repeated all sorts of information that I was not looking for: "left double bracket" and so on. On the next screen, I navigated to the first heading and kept my fingers crossed. I finally decided I should probably try selecting the "send this e-card" button, even though that's what I thought I had already decided when I selected it from the previous list of choices.
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I also found a combo box labeled "change music" with different options for music, but I could not figure out how to hear samples. The rest of the page was quite confusing, with a couple of buttons labeled "send this e-card" and links to rate the card or leave a comment. This was followed by links to sign up, log in, a "tweet" button (for Twitter users), and a Facebook "like" button. I found all sorts of brackets and text describing the holiday, but thought I might have been lost. I navigated to the first one because my screenreader announced the holiday I was trying to find a card for. I pulled up a list of headings, but on this screen, there were only two. It could have been advertising, but because some of the buttons were unlabeled, it was difficult for me to tell. Adobe Flash is a popular platform used to add interactive features to websites. The next page was filled with multiple frames and lots of Flash content. Fortunately, the music stopped right away. I don't have a problem with holiday music per se, but it does interfere with my screenreader. My heart sunk for a moment as I thought I would have to contend with holiday music as I personalized my e-card. As soon as I clicked on the link of the card I wanted, I heard about one to two seconds of music. Things were moving pretty smoothly up to this point and I was feeling pretty good. After the last result, there was a link to display an additional 10 results from the category. Each of the 10 search results was presented at heading level three and contained a link, a description of the card, and information related to user ratings and number of views. Using the search terms of "Christmas," "Chanukah," and "Kwanza," I performed three searches and was presented with search results for each holiday. Using my screenreader's quick navigation keys, I located the well-labeled search field. Because it was only October when I visited the site, the holiday cards were not front and center yet finding them required some investigation. I had no idea there were so many oddball reasons for sending cards. The site had plenty of headings to take visitors to areas of the site that highlighted the various cards available. My first impressions of the 123Greetings website were pretty favorable. My evaluations were performed on a laptop running Windows 7, Internet Explorer 8, and the latest version of a popular screenreader.
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Judging from a quick perusal of the Web, the most popular e-card websites are 123Greetings, American Greetings, and Hallmark. Of course, the real concern is the accessibility and usability of the websites that provide these e-cards. Not just your run-of-the-mill greeting card from the local stationery store, but exciting electronic cards (e-cards) with goofy animation and humorous sound effects and music.
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I thought about possible gift ideas, but this year I am going to dazzle them with holiday cards. I have decided this year that I am going to put forth some real effort to remember the special people in my life. Yes that time-honored tradition of spending too much money on gifts for people you may or may not like is here again. Believe it or not, Thanksgiving is right around the corner, and with it comes holiday gift shopping. The leaves are turning red and orange and storefront windows are filled with images of gobbling turkeys and Pilgrims with funny socks and buckles on their shoes. Halloween has come and gone and I am still finding candy corn in between the sofa cushions. Lazy summer days on the beach are just fading memories.